Services: Branding / Marketing Materials / UX & UI Website
We helped UCONN startup Bastion, which is developing an in-home device to measure male fertility, create a compelling story for its seed investors by shaping its overall brand positioning and identity. We zeroed in on what the products main purpose is resolving the friction that the male fertility market faces. From there we developed its brand identity look and feel and extended the main insight to sales presentations, marketing website and brand tone and voice.
