Services: Branding / Website / Marketing Material
EXO Design shaped the brand and digital experience for Populi, a data analytics startup acquired by Definitive Healthcare for $52 million.
Faced with a tight deadline, we delivered a dynamic brand identity, website, sales booth, and collateral in under two months. Inspired by 'Populi,' meaning 'voice of the people,' the brand captured the essence of population and amplification, highlighting the company's AI-driven approach and significantly boosting its market appeal for the successful acquisition.
